Why AI Isn’t Replacing Search – It’s Reshaping It: What Businesses Must Do Next
No, AI is not replacing search. It is reshaping search into a distributed journey across Google, ChatGPT, Gemini, Perplexity, YouTube, Reddit, marketplaces, review platforms, and company websites. People use each platform for different needs. Therefore, businesses must build visibility across the complete discovery ecosystem rather than depend on one ranking channel. AI can replace parts […]